Free Fire welcomes all to join in on its 6th anniversary celebrations commencing this weekend; attractive in-game rewards available for all

Free Fire welcomes all to join in on its 6th anniversary celebrations commencing this weekend; attractive in-game rewards available for all

● Celebrating its 6th Anniversary, Free Fire collaborates with world-famous musician Alok to introduce the Awakening of his popular in-game character
● The iconic idol group T.R.A.P. will come back to Free Fire as it launches T.R.A.P. Chroma Series and release a new music video for Anniversary theme song ‘We Win’.
● Participate in time-limited missions and activities to win rewards as celebrations culminate on July 15

Cairo, July 6 2023 – Buckle up and sit tight as Garena Free Fire’s sixth anniversary celebrations begin this weekend! Look out for the main in-game attraction, Color Cube, as it powers up and transforms into a massive floating island. By completing a mission on this island, players can stand to win a revival chance in Battle Royale mode. Activities not to be missed include the 6th Anniversary Rank Protection event from July 7 to 17, which grants players immunity from losing stars or points in Clash Squad and Battle Royale; and Hat Relay starting July 14, which gifts players an exclusive sixth anniversary-themed hat.

Through the anniversary theme of ‘Color the World’, Free Fire hopes to promote inclusivity by inviting players from diverse backgrounds to come together and have fun with the game. Be it new players who have just embarked on their journey to creating precious memories with Free Fire, or fans who have supported Free Fire from the very beginning, Garena aims to spread joy to all players through a myriad of engaging anniversary activities.

Global Collaboration with World-Famous Musician Alok
Throughout Free Fire’s sixth anniversary in-game event, Awakened Alok will appear in a special outfit adorned with colorful elements inspired by local Brazilian indigenous groups. The character is also equipped with intensified healing powers — when Awakened, Alok’s skill now drops more musical notes that grant teammates healing buffs.

Starting July 7, players can awaken Alok by completing a series of milestone missions. Exclusive in-game collectibles co-designed with Alok himself, such as the Awakened Alok male bundle, Awakened Alok Emblem, Alok-themed Motorbike Skin, AN94 gun skin, 6th Anniversary Celebration emote, and magic cube, will also be given out for free during Free Fire’s anniversary campaign. The peak of Free Fire 6th Anniversary festivities will culminate July 15.

Iconic Free Fire idol group T.R.A.P. returns with T.R.A.P. Chroma Series
In addition to celebrating Free Fire’s sixth birthday, a music video for the new theme song “We Win” will be released on July 7. The video showcases the four members of the T.R.A.P. squad, joined by Awakened Alok, leading players to battle in Free Fire. Besides immersing in the fervent melody and rousing narrative portrayed in the music video, fans can catch a glimpse of the latest T.R.A.P. Chroma Series and the iconic sixth anniversary Floating Island.

This anniversary, T.R.A.P. will launch a range of stylish hip-hop fashion collectibles starting July 7. These include character bundles T.R.A.P. Chromablack Bundle, T.R.A.P. Chromawhite Bundle, T.R.A.P. Stage Bundle, and the T.R.A.P. Hip Bundle, as seen on members Tatsuya, Kelly, Antonio, and Moco respectively. The T.R.A.P. Evo MP40 Chromasonic will also be available with revamped abilities and features such as firing effects and a bullet trail.

Additionally, the Booyah Pass Bundles featuring Antonio and Moco’s character bundles, will be obtainable from July 1.

Engage in time-limited Color Playground Craftland gameplays
Throughout the whole of the sixth anniversary period, players can indulge in several time-limited Craftland gameplays with the theme of Color Playground. These Craftland gameplays include Color Hide & Seek (July 7 to 13), Color Spray (July 14 to 20), Fort Feud (July 21 to 27), and Mystery Town 2.0 (July 28 to August3).

Stay tuned for more updates and the latest Free Fire news on Facebook, Instagram, TikTok, and YouTube.

Free Fire can be downloaded on both the Apple iOS App and Google Play store.

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About Garena
Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019, 2020, and 2021, according to data.ai, previously known as App Annie.

Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.

Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

About Alok
ALOK is a bonafide dance music superstar and philanthropist holding the title of the second biggest Instagram following of any electronic artist globally, with 28 million fans. On Spotify, Alok concentrates more than 20 million monthly listeners and 5 billion streams, making him the second most listened to Brazilian artist internationally. In 2022 he was named the No. 1 DJ in Latin America and 4th Best DJ in the world, according to the prestigious DJ Mag Top 100 DJ Poll. Alok is also the only Brazilian to make the “Billboard Dance 100” and was named in 2022 by Bloomberg Linea as one of 500 people more influential in Latin America.

Performing some 320 yearly shows on five continents, Alok is widely regarded as one of the most influential Brazilian artists of all time and is experiencing his breakout moment in the US. From working with and lending his remix work to artists including The Rolling Stones to Zara Larsson, from Jason Derulo to Tove Lo and more, he won the “Best Remix” award at the 2020 International Dance Music Awards for his hit remix of the Meduza’s single ‘Piece of Your Heart’ (over 223 million streams), also partnering with global pop sensation Dua Lipa for the official remix of her hit single ‘Physical’. In 2021 he collaborated with Grammy award-winning pop sensation John Legend on ‘In My Mind’, also with renegade vocalist John Martin, as well as lending his craft to remix multi-platinum, #1 artist Ed Sheeran.

After an already hugely successful start to 2022 and hot off the back of the announcement of his debut Ibiza residency at Hï Ibiza, he brought the smash hit of the summer ‘Deep Down” alongside Ella Eyre, Kenny Dope and Never Dull. The song reached #1 Billboard Dance Chart for 4 weeks in a row. Most recently, Alok joined forces with multi-platinum singer/songwriter Ellie Goulding and British DJ/Producer Sigala for the dance-pop anthem “All by Myself”, which brings the timeless sample of Depeche Mode’s “Enjoy the Silence.”

Alok is also a recognized brand and star, having achieved huge notoriety in the gaming world as a character, with his own name, in the wildly popular game “Free Fire.” Two years ago, he created the Instituto Alok, which manages high-impact philanthropy projects in Brazil and Africa. To date, the institute has donated more than 10 million dollars to social and environmental projects worldwide. As a philanthropist, Alok was part of the revolutionary Global Citizen Live series of worldwide performances alongside names including Billie Eilish, BTS and Elton John, streaming live from the Amazon RainForest alongside the Guarani indigenous people to support poverty and climate change. In 2022 he performed, with Brazilian indigenous artists, on the rooftop of the United Nations Headquarters, in NY, at the opening of Climate Week.